Potentia Pilates

Opportunity

Potentia Pilates is a boutique wellness brand built by instructors, for instructors, offering a fresh, modern approach to Pilates studio ownership. With a mission to make movement empowering, inclusive, and accessible, Potentia Pilates creates welcoming community spaces where every class leaves members feeling strong, grounded, and uplifted.

Founded in 2024 by wellness and business professionals, Potentia Pilates was designed to make studio ownership more attainable for passionate individuals without the overwhelming price tag or restrictive corporate rules. Franchise Partners enjoy flexible business models, lower start-up costs, and a scalable studio concept that allows them to create a thriving wellness business in their local community.

As a Potentia Pilates Franchise Partner, you’ll benefit from comprehensive training, national marketing support, and ongoing operational guidance. With multiple income streams including memberships, classes, private sessions, retail sales, and corporate wellness programs, Potentia Pilates offers strong earning potential and work/life balance. If you’ve ever dreamed of owning a Pilates studio that reflects your values and passion for wellness, Potentia Pilates is your path forward.

Franchisor Profile

Potentia Pilates was founded by Caitlyn Mefflin and Riley Byrne, two long-time friends with a shared passion for movement, business, and community. Together, they bring a unique combination of wellness expertise, operational leadership, and financial strategy to help every Franchise Partner succeed.

Caitlyn Mefflin is a certified Pilates instructor with a background in business operations and performance improvement. She has built a thriving wellness community while balancing strategic growth and hands-on studio leadership.

Riley Byrne brings financial and commercial expertise, with experience managing multi-million-dollar projects in the sport and leisure sector. He provides practical, approachable support on the business side of studio ownership, from forecasting to growth planning.

Caitlyn and Riley are hands-on, accessible, and deeply invested in the success of every Potentia Pilates studio, offering personal mentoring and real-world support every step of the way.

Franchise Partner Profile

• Pilates or Yoga qualification ideal (but not essential)
• Community-minded and people-focused
• Energetic, positive, and welcoming
• Driven to build and grow a business
• Comfortable managing teams and learning systems
• Passion for wellness, movement, and empowerment
• Leadership and communication skills
• Adaptable, flexible, and solutions-focused
• Financially stable and business-minded
• Desire to be the face of the studio and connect with members